Port City Java Corporate Same Café December Sales Increase 14.01%; 2nd Café in Greenville, NC

WILMINGTON, N.C.-- (BUSINESS WIRE) -- January 09, 2006 -- Port City Java announces its " same unit " corporate cafés increased sales 14.01% December 2005 as compared with December 2004. This is the third consecutive month the corporate units have increased same unit sales in excess of 14%. COO Don Reynolds states " our corporate cafés continue to execute at a high level, and we are seeing it in market penetration and increased top line numbers. The company is seeing the results of enhanced operations, training, products, and marketing endeavors. Management feels these departments must work in cohesion to maximize results. Reynolds states " same unit sales represent the key numbers for our unit performance ". The company has experienced same corporate café sales increases every month in 2005 over 2004.

2nd Café in Greenville, NC

The company announces a new Port City Java has opened in Greenville, NC. The new café is located at 610A Red Banks Road, Greenville, NC. The unit offers Drive Thru Service, which the company feels is imperative for a suburban site. This is the second unit to open in Greenville, NC within the past 6 months, as the company endeavors to have multiple openings in a concentrated time frame to fully penetrate the chosen market. Management feels clustered openings accelerate unit sales volumes and introduction to the market for The Brand.

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About the Port City Java® Brand

Port City Java® is located in Wilmington, NC. The Company opened its first café in March 1995, in Wilmington, NC. The Company began Roasting in October 1995 and Franchising in September 2003. Port City Java® has created a specific identity by creating an " all day approach " to sales, through its café environment. For additional information regarding Port City Java®, please email us.