Port City Java Corporate Same Café January Sales Increase; Opens a New Unit at Rutgers University

WILMINGTON, N.C.-- (BUSINESS WIRE) -- February 02, 2006 -- Wilmington, N.C. based Port City Java announces its " same unit " corporate cafés increased sales 15.53% as compared with January 2005. This is the fourth consecutive month the corporate units have increased same unit sales in excess of 14%. COO Don Reynolds states " we continue to be pleased with the results of our Corporate Cafés. " The Company believes the continued growth is due to enhanced operations, training, products and marketing endeavors. The company believes it is the result of a cohesive " Grass Roots Marketing Campaign ", which the company has been executing for ten years, but has refined in the past two years, further proving its effectiveness. Reynolds states " management has endeavored to take a unique style of marketing, with proven results, and put the regiment into our system for all Port City Java Cafés ". The company feels same unit sales represent the key numbers for our unit performance. The Company has seen same Corporate unit sales increases since January of 2005.

New Café at Rutgers University

The company announces a new Port City Java has opened in New Brunswick, NJ. The new café is located at 290 George Street, at Rockoff Hall, Rutgers University. The company is excited to open its 2nd unit in NJ, and two additional NJ units are under development. The company believes The Brand is well represented at Rutgers and looks forward to increasing The Brands' presence in NJ.

---

About the Port City Java® Brand

Port City Java® is located in Wilmington, NC. The Company opened its first café in March 1995, in Wilmington, NC. The Company began Roasting in October 1995 and Franchising in September 2003. Port City Java® has created a specific identity by creating an " all day approach " to sales, through its café environment. For additional information regarding Port City Java®, please email us.