PORT CITY JAVA® CAFÉS, COFFEEHOUSES & ROASTERY
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February 8, 2008


PORT CITY JAVA® NAMED IN LIST OF TOP NEW FRANCHISES BY ENTREPRENEUR MAGAZINE; ANNOUNCES JANUARY SALES INCREASE

Top 50 New Franchises :

WILMINGTON, N.C. February 04, 2008--(BUSINESS WIRE)--Entrepreneur magazine has listed Port City Java® in the Top 50 New Franchises for the second consecutive year in a row. Port City Java® is the only coffeehouse café concept to have made the list. The company moved up the Top New Ranking 8 spots from #39 in 2007 to #31 in 2008.

“Entrepreneur magazine is a leading source of relevant and up-to-date franchising information and we are extremely pleased with the feedback we’ve received so far” says Director of Franchising, Frank Montaño. He also said that “the recognition in this type of publication has been fantastic for our Brand.”

Port City Java® began roasting and serving the finest in gourmet coffee and espresso in 1995. The current menu features a variety of all-day items that include premium coffees, fresh baked goods, breakfast sandwiches, handmade shakes, freezes and much more. The company also offers their trademark Fairganic coffees, which are USDA Organic and Fair Trade Certified. This product falls under an exclusive segment with outstanding growth potential.

January Sales:

Port City Java® management announces that overall corporate café sales increased by 16.14% and same store corporate café sales increased by 2.6%. The company is pleased with the increases and credits continued consistent unit level execution of the concept, the new Breakfast Wrap/Sandwich Program and Local Area Marketing for the increases.


About the Port City Java® Brand

Port City Java® is located in Wilmington, NC. The Company opened its first café in March 1995, in Wilmington, NC. The Company began Roasting in October 1995 and Franchising in September 2003. Port City Java® has created a specific identity by creating an " all day approach " to sales, through its café environment. For additional information regarding Port City Java®, please email us.

       Port City Java Cooperative Headquarters • 2101 Market Street • Wilmington, NC 28403 • 910.796.6646
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The Port City Java® logo, “globally grown, artisan roasted™”, “a revolution is brewing®”, Fairganic®, and Slush’n Joe®, are all registered trademarks owned by PCJ Franchising, LLC.