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February 9, 2007


Port City Java® Announces a New Cafe Opening and Expansion in Existing Markets

New Café Opening

WILMINGTON, N.C. --(BUSINESS WIRE)-- Wilmington, NC based Port City Java announces it has opened a new cafe located at 4820 Arendell Street, Morehead City, NC. The cafe's location is on a heavily traveled commuter route and is on the going-to-work side of the highway. The cafe offers counter service and drive thru service. The cafe shares a site with Cold Stone Creamery. It is the first cafe in the Morehead City Market; however the Brand enjoys recognition due to the proximity to Wilmington, NC and New Bern, NC, where the company has additional cafes. The company is excited to be in the market and will continue to grow the Brand throughout Carteret County.

Expanding Existing Market

The company is expanding in Greensboro, NC. The company opened its first cafe in the market at 4610 Market Street, in 2005. The Greensboro market is growing and vibrant, so we are excited about the additional growth. The new cafe will be located on Braxton Lane. The company is in the process of reviewing additional sites in the market, as it plans for the Brand's expansion and presence in the Greensboro region.


About the Port City Java® Brand

Port City Java® is located in Wilmington, NC. The Company opened its first café in March 1995, in Wilmington, NC. The Company began Roasting in October 1995 and Franchising in September 2003. Port City Java® has created a specific identity by creating an " all day approach " to sales, through its café environment. For additional information regarding Port City Java®, please email us.


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       Port City Java Cooperative Headquarters • 2101 Market Street • Wilmington, NC 28403 • 910.796.6646
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The Port City Java® logo, “globally grown, artisan roasted™”, “a revolution is brewing®”, Fairganic®, and Slush’n Joe®, are all registered trademarks owned by PCJ Franchising, LLC.