Port City Java Opens First Unit on North Carolina State University Campus; Fairganic™

WILMINGTON, N.C.-- (BUSINESS WIRE) -- February 14, 2006 -- Port City Java announces the opening of its newest café located at 1000 Main Campus, on the North Carolina State University Campus. This is the first of three planned Port City Java Cafés for NCSU. The company is very pleased to see the fulfillment of its endeavors at NCSU and feels the Brand and NCSU are complimentary. COO Don Reynolds states " we are very excited with this opportunity and we feel very comfortable with NCSU University Dining's ability to execute and enhance The Brand. " The company indicates University Dining has completed extensive training and is committed and in a position to operate an excellent program.

Fariganic™

Port City Java continues to develop its Fairganic™ Program,with the goal of eventually offering 100% Organic Fair Trade Coffees and Teas. The company has identified the Organic and Fair Trade segment as a niche it wishes to dominate in the Coffee Retail Segment. Port City Java feels the NCSU Campus is an excellent environment to propel the Fairganic™ program and gather market feedback. The company has developed specific coffee profiles and distinct packaging for its Fairganic™ Program.

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About the Port City Java® Brand

Port City Java® is located in Wilmington, NC. The Company opened its first café in March 1995, in Wilmington, NC. The Company began Roasting in October 1995 and Franchising in September 2003. Port City Java® has created a specific identity by creating an " all day approach " to sales, through its café environment. For additional information regarding Port City Java®, please email us.