Same Unit Corporate Sales Increase:

WILMINGTON, N.C. March 05, 2008--(BUSINESS WIRE)--Port City Java® announces its same unit Corporate Café sales increased 2.5% for February 2008 over the same 28-day period for 2007. Overall Corporate Café sales increased by 16.17% for February 2008 compared to February 2007. Management is pleased with the increased unit level performance and believes these increases are driven by the perceived value of the Brand, superior product quality and Hospitality they receive in the Port City Java units. The Breakfast With That (BWT) program, which features breakfast wraps and sandwiches continue to enhance sales in the units. The company believes its consistent execution of the Local Area Marketing (LAM) and the execution of its Core Basic Operations are helping to retain guests and generate repeat visits.

Signs New Franchise in New Jersey:

Port City Java® is pleased to announce it has signed a new franchise in Jersey City, NJ. This will allow the company to gain market penetration while developing the Port City Java Brand in New Jersey. The site located at 158 Wayne Street Jersey City, NJ is a high visibility corner supported by dense business and residential populations. Construction and permitting will start immediately.