WILMINGTON, N.C. --(BUSINESS WIRE)-- Wilmington, NC based Port City Java announces it has opened a new cafe located at 933 South Main Street Greenville, SC. This is the 5th Port City Java the company has opened in the Greenville, SC market. The first unit opened in 2003. The company currently has another site under construction in the Greenville Market. Penetrating a market to its fullest potential, increases efficiencies in operations, administration and marketing. The company experiences sales increase at the individual unit level, as a market is fully developed and the Port City Java Brand becomes part of the daily experience of the guest.

2007 CORPORATE SALES

The company announces it has increased its Corporate Cafe revenue through February 28, 2007 by 16% vs. the same period for 2006. The additional revenue is due to a new cafe opening in the 3rd quarter of 2006, focused operational efforts and guest satisfaction, and enhanced local marketing efforts. The company is pleased with the increased market penetration it has experienced and it continues to develop its relationship with its guest, which the company feels, is reflected in its increased sales.