Port City Java Same Unit Sales for the First 4 Months of 2006 Increase 10.92%; Franchise Advisory Council

WILMINGTON, N.C.-- (BUSINESS WIRE) -- May 01, 2006 -- Wilmington, NC based Port City Java announces its " same unit " corporate sales for the first four months, ending April 30, 2006 increased 10.92% as compared with the same time period in 2005. The company feels same unit sales are a key indicator for unit performance, and indicate acceptance and market penetration for the Brand. The company has focused its attention on operations, both corporate and franchise units, for the first 4 months of 2006. COO Don Reynolds, credits the focus on operations and support which enhances the guest experience, as key elements for the sales increase. Port City Java management understands the direct relationship between guest experience and sales, and strives to create a superior guest experience in its cafés. Management expects the sales growth trend to remain firm and upward for the remainder of 2006.

Franchise Advisory Council

The Company is pleased to announce the formation of its Franchise Advisory Council (FAC). The formation of the FAC has been a goal for senior management since it created its franchise division in late 2003. We believe their unique perspective with regard to operations, marketing, brand development and overall guest relationships will be beneficial for every brand-partner, senior management and most importantly, the guests. The initial meeting is scheduled for May 2006.

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About the Port City Java® Brand

Port City Java® is located in Wilmington, NC. The Company opened its first café in March 1995, in Wilmington, NC. The Company began Roasting in October 1995 and Franchising in September 2003. Port City Java® has created a specific identity by creating an " all day approach " to sales, through its café environment. For additional information regarding Port City Java®, please email us.