Port City Java Corporate Same Café Sales Climb; New Unit in Non-Traditional Market

WILMINGTON, N.C.-- (BUSINESS WIRE) -- July 07, 2005 -- Port City Java announces its same unit sales for the first six months of 2005 have increased 12.45% as compared with the same period for 2004. The company is very pleased with these results, as an increase in same unit sales indicates the Brand's ability to further penetrate its existing markets. Port City Java views same store sale increases as a key indicator of the concept's performance and validation for the Brand. Management believes its expansion of its Slush'n Joe™ Summer line of drinks, along with an increased level of service initiatives, enhanced quality control and its Fairganic™ Program, have propelled the sales increase.

New Unit in Non-Traditional Market

The company announces that a new Port City Java unit has opened in the DuBois Regional Medical Center in DuBois, PA. This newest unit is a further example of the Brand's expansion into nontraditional settings. Port City Java has targeted settings, such as Hospitals, Universities, and certain Retailers as an important component of its growth strategy. The company's Fairganic™ Program, which features coffees that are both USDA Certified Organic and Fair Trade Certified, have been particularly well received within Medical and University settings. The new unit was built entirely off premises and assembled on site. The company is very encouraged with the efficiencies of this type of construction, as it significantly reduces the construction timeline.

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About the Port City Java® Brand

Port City Java® is located in Wilmington, NC. The Company opened its first café in March 1995, in Wilmington, NC. The Company began Roasting in October 1995 and Franchising in September 2003. Port City Java® has created a specific identity by creating an " all day approach " to sales, through its café environment. For additional information regarding Port City Java®, please email us.