Port City Java Same Café Sales Increase for June 2006; New Café Opening in Greenville, SC

WILMINGTON, N.C.--(BUSINESS WIRE) -- July 12, 2006 -- Port City Java announces same corporate café sales increased in June 2006 over June 2005. Management views same café sales analysis as a key indicator of Brand penetration and unit performance. The company is very pleased with the 13.90% increase. This is the 15th consecutive month the corporate cafés have produced double digit sales increases, versus the same period last year. Management expects the upward sales trend to continue during 2006, as The Brand continues to gain acceptance in the marketplace.

New Café Opening in Greenville, SC

The company is pleased to announce the opening of its newest café, located at 2301 Augusta Road, Greenville, SC. This is the 4th Port City Java to open in the Greenville, SC MSA. The company has plans for 3 additional units to open in the market. Management is pleased with the Brand acceptance in the Greenville, SC market and looks forward to developing the market to its fullest potential.

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About the Port City Java® Brand

Port City Java® is located in Wilmington, NC. The Company opened its first café in March 1995, in Wilmington, NC. The Company began Roasting in October 1995 and Franchising in September 2003. Port City Java® has created a specific identity by creating an " all day approach " to sales, through its café environment. For additional information regarding Port City Java®, please email us.