Port City Java Corporate Same Unit Sales Rise for the First 7 Months of 2006; First Costa Rican Café Opens

WILMINGTON, N.C.--(BUSINESS WIRE) -- August 18, 2006 -- Wilmington, NC based Port City Java announces its corporate cafés experienced a same unit sales increase of 9.06% for the first 7 months of 2006 over the same period for 2005. The company views same unit sales increase as a key indicator for unit performance. Management feels the increased attention to "core basics": cleanliness, product, service, and guest experience, continues to build sales in the units and enhance The Brand. The company also believes its consistent application of local marketing continues to enhance the sales and guest awareness of The Brand. The company believes the upward sales trend will continue for the remainder of 2006, although fuel prices and consumer economic pressures could retard continued sales growth, if there is no relief from the fuel prices.

First Costa Rican Café Opens

The company is pleased to announce the first of five planned Port City Java cafés, has opened in Costa Rica. The café is located at Radial a Santa Ana San Jose, Costa Rica. Management is very pleased with the location, and looks forward to developing the Port City Java Brand in Costa Rica. The area has a rich coffee history, and many of the coffees we utilize in our blends are grown in Costa Rica. A second location is being evaluated.

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About the Port City Java® Brand

Port City Java® is located in Wilmington, NC. The Company opened its first café in March 1995, in Wilmington, NC. The Company began Roasting in October 1995 and Franchising in September 2003. Port City Java® has created a specific identity by creating an " all day approach " to sales, through its café environment. For additional information regarding Port City Java®, please email us.