Port City Java Corporate Unit Sales Increase 11.31% Fairganic™, New Breakfast Sandwich Program

WILMINGTON, N.C.-- (BUSINESS WIRE) -- September 08, 2005 -- Wilmington, NC based Port City Java announces that it's corporate cafés increased sales by 11.31% in July 2005 vs. July 2004. This represents a " same unit " sales increase, which is the key indicator for market penetration and performance for The Brand. COO Don Reynolds indicates " we are very pleased with our corporate operations and continually develop new programs and products to capture additional market share ". The company has experienced same corporate sales increases every month in 2005 over 2004.

Fairganic™, New Breakfast Sandwich Program

The company's Fairganic™ Program has played a large role in its top line growth and market penetration. The Fairganic™ program, comprised of USDA Certified Organic Coffees and Fair Trade Coffees, was developed to provide a unique differentiation for The Brand and the guest has embraced this unique position. The company anticipates that Fairganic™ will continue to propel the Brand and open opportunities. The company also rolled out a new Breakfast Sandwich Program to all of its cafés in July. The company tested the new products in its corporate cafés for 90 days prior to the system-wide roll out. The new sandwich features a whole egg with choices of bacon, sausage, or ham, with cheese on an over sized English Muffin. The new offering was designed to capture sales from consumers who visit the cafés for their morning coffee, but were visiting other food outlets to purchase Breakfast Offerings, outside of the traditional coffee house baked goods.

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About the Port City Java® Brand

Port City Java® is located in Wilmington, NC. The Company opened its first café in March 1995, in Wilmington, NC. The Company began Roasting in October 1995 and Franchising in September 2003. Port City Java® has created a specific identity by creating an " all day approach " to sales, through its café environment. For additional information regarding Port City Java®, please email us.