Port City Java Opens Four Cafés in Exisiting Markets; Fairganic™

WILMINGTON, N.C.-- (BUSINESS WIRE) -- September 22, 2005 -- Wilmington, NC based Port City Java announces the opening of 4 new cafés, in existing markets. The company has opened a second café in the Sacramento, CA area located at 8235 Laguna Blvd. in Elk Grove, CA. An additional café in the Atlanta, GA market opened at 448 Eagles Landing Parkway in Stockbridge, GA. An additional café in the Greenville, SC market at 1941 Woodruff Road. An additional café opened in the Wilmington, NC market at 1328 N. Lake Blvd, in Carolina Beach, NC. This follows the company's proven model of building Brand recognition by opening multiple cafés in a defined market. The company is in a stronger position to penetrate the market and secure market share when it has multiple outlets in a given market. COO Don Reynolds states " Port City Java continues to expand its Brand and develop its concept, and we are excited to add these four new cafés to our family ".

Fairganic™

The company executed the Fairganic™ Program in all of the new café openings. The company's Fairganic™ Program, comprising USDA Certified Organic Coffees and Fair Trade Coffees has been well received in the Brand's existing markets. Port City Java intends to further develop the Fairganic™ Program, as management views the program as a means of Brand identity and Market separation.

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About the Port City Java® Brand

Port City Java® is located in Wilmington, NC. The Company opened its first café in March 1995, in Wilmington, NC. The Company began Roasting in October 1995 and Franchising in September 2003. Port City Java® has created a specific identity by creating an " all day approach " to sales, through its café environment. For additional information regarding Port City Java®, please email us.