Port City Java Same Unit Sales Rise for the First 3 Quarters of 2006; Company Opens 2 New Cafés

WILMINGTON, N.C.--(BUSINESS WIRE)-- October 6, 2006 -- Port City Java, announces its corporate cafés experienced a same unit sales increase of 8.71% for the first 9 months of 2006 over the same period for 2005. The company views same unit sales increase as a key indicator for unit performance. Management feels the continued attention and execution of the Core Basics: Cleanliness, Product, Service, and Experience, continues to build sales in the units and enhance The Brand. The company also believes its consistent application of local marketing continues to enhance the sales and guest awareness of The Brand. Management feels the consistent increase of same unit sales indicates continued guest acceptance of the Brand and concept.

Company Opens 2 New Cafés in Florida

The company is pleased to announce the opening of 2 new cafés in FL. They are located at 10501 SW Village Center in Port Saint Lucie and 3330 Lithia Pinecrest Rd. in Valrico. The café in Port Saint Lucie is located in The Tradition, a new upscale lifestyle development. The Valrico café, which offers drive thru service, is located on a high traffic corner. The company now operates 4 units in the FL. market, with 2 additional units under development. Management feels the FL. market offers significant opportunity for expansion of The Brand.

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About the Port City Java® Brand

Port City Java® is located in Wilmington, NC. The Company opened its first café in March 1995, in Wilmington, NC. The Company began Roasting in October 1995 and Franchising in September 2003. Port City Java® has created a specific identity by creating an " all day approach " to sales, through its café environment. For additional information regarding Port City Java®, please email us.