Port City Java Opens Free Standing Café in Greensboro, NC; Drive-Thru Model

WILMINGTON, N.C.-- (BUSINESS WIRE) -- October 11, 2005 -- Port City Java announces the opening of its newest café located in Greensboro, NC. The new unit, located at 4610 West Market Street, Greensboro, NC, is a free standing Café offering Drive-Thru service. The café is owned by Mike Winstead, Jr., and managed by Jonathan Arms. COO Don Reynolds states, " We are very excited to grow the Brand in the Greensboro Market with Michael and Jonathan ". Port City Java and Mr. Winstead are very fortunate to have secured a free-standing site with a Drive Thru and The Brand will be well served with this superior positioned location and operation. The company places a high value on sites with Drive-Thru availability. This is the first of several units planned for the Triad Market. The company is currently in final lease negotiations for a stand-alone site in Winston-Salem and is scouting for additional sites in Greensboro. Additionally, a Durham, NC Port City Java at Hock Plaza, adjacent to the Duke University Medical Center, is set to open in November.

Drive-Thru Model

The Greensboro opening is another example of Port City Java's commitment to Drive- Thru locations. The company feels the added convenience of the Drive Thru is a major force in maximizing unit sales. The company opened its first Drive-Thru unit in 2001 and has developed its Training Program and Operational Systems to fully support Drive-Thru operations. The company anticipates continued emphasis on Drive-Thru locations as the Gourmet Coffee Industry matures.

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About the Port City Java® Brand

Port City Java® is located in Wilmington, NC. The Company opened its first café in March 1995, in Wilmington, NC. The Company began Roasting in October 1995 and Franchising in September 2003. Port City Java® has created a specific identity by creating an " all day approach " to sales, through its café environment. For additional information regarding Port City Java®, please email us.