Port City Java Corporate Same Café November Sales Increase 15.87%; New Holiday Drink Program Rolled Out
WILMINGTON, N.C.-- (BUSINESS WIRE) -- December 06, 2005 -- Wilmington, N.C. based Port City Java announces its " same unit " corporate cafés increased sales 15.87% in November 2005 as compared with November 2004. This is the second consecutive month the corporate units have increased same unit sales in excess of 15%. COO Don Reynolds states " our corporate cafés are executing at a high level, and we are seeing it in market penetration. Same unit sales represent the key numbers for our unit performance. " The company feels the continued same unit increases also represent a maturing of the inter-company working relationships, between marketing, operations, and its roasting division. All three departments have made heavy contributions to the Brand, and are now working in sync towards the same goals of unit execution, Brand penetration/development and guest satisfaction. The company has experienced same corporate café sales increases every month in 2005 over 2004.
Fairganic™, New Breakfast Sandwich Program, Candied Orange Mocha
Port City Java management feels its Fairganic™ Program has played a significant role in its top line growth and market penetration. The company's Fairganic™ Program, comprising USDA Certified Organic Coffees and Fair Trade Coffees, was developed to provide a unique identity for The Brand.
The company also rolled out a new Breakfast Sandwich Program to all of its cafés in July. The new program was designed to capture sales from consumers who visit the cafés for their morning coffee, but desire choices outside of the traditional coffee house baked goods.
Port City Java announces the Candied Orange Mocha, its Holiday Drink for the 2005 Holiday Season. The new program rolled out to all cafés on November 24, 2005. The company has seen positive results from the program.
About the Port City Java® Brand
Port City Java® is located in Wilmington, NC. The Company opened its first café in March 1995, in Wilmington, NC. The Company began Roasting in October 1995 and Franchising in September 2003. Port City Java® has created a specific identity by creating an " all day approach " to sales, through its café environment. For additional information regarding Port City Java®, please email us.
